Case Studies
营销工作通过数字和印刷通信以及在达勒姆校区的媒体关系外展来推进UNH的使命和声誉, Manchester and Concord. During the last year, 销售和宣传工作集中在五个优先领域:征聘, advancement, Embrace NH, research and leadership and branding.
Reaching students — that’s what’s behind our recruitment campaigns. 无论我们是想与本科生、转学学生还是研究生建立联系，在美国.S. or abroad, through direct mail or digital communication, video or print ads, our message regarding UNH’s unique culture and qualities is strong, and it’s the same — you belong here.
Marketing develops communication strategies that support alumni relations, annual giving, donor relations and development efforts, 使用广泛的营销材料和方法来达到预期的目标. We use print, email, online, social media and video assets to promote a range of strategies and campaigns.
UNH is making a difference in New Hampshire. 我们的毕业生填补了帮助我们的企业蓬勃发展和推动国家经济的工作岗位. Our groundbreaking research helps solve problems in our communities, across the country and around the world. 市场营销正在努力提高人们对UNH在加强花岗岩州经济和生活质量方面的作用的认识.
As a top-tier research university whose findings can impact lives, UNH always has compelling stories to tell. 市场营销有助于分享这些故事，同时通过针对五个我们处于领先地位的强大研究领域:生态和环境，创造出对UNH整体卓越的认识, marine and space science, climate change, American history and vulnerable populations.
市场营销通过持续的信息传递和推广大学的主要举措来支持联合国大学的领导, achievements and positions through media relations, public affairs, government relations and advancement/fundraising relations.
我们的音频和虚拟参观旨在让未来的学生和他们的家长有机会在来到校园之前了解澳门葡京网赌游戏. Both can be “taken’” at the viewer’s own pace. 语音导览允许智能手机用户探索校园内的10个重点兴趣点. 虚拟之旅通过教室、宿舍、设施等分享UNH的体验.
For the first time, 联合国大学制定了一项专门针对未来学生家长的沟通计划. The project focused on the value of a UNH education, from our breadth of majors to job outcomes, 我们利用明信片和邮件，然后设计了一本精美的小册子.
自1998年以来，UNH杂志一直是我们与校友联系的最有效途径. Written, edited, designed and photographed by Marketing staff every spring, fall and winter, our publication reaches more than 130,000 alumni as well as community and business partners worldwide. Recent articles featured Richard Haynes, artist and UNH’s associate director of admissions for diversity, the research of Matthew MacManes, 他的沙漠老鼠实验对象提供了脱水的线索，并深入研究了研究生分析和数据科学项目.
我们与进步的创造性工作支持年度捐赠团队在其年度603挑战. This year, the online alumni giving campaign raised over $1.2 million from more than 7,000 donors during its five-day run. 营销工作包括所有活动材料和附属品的制作, 同时设计和开发一个以实时捐赠结果和排序排行榜为特色的活动网站.
这本半年出版的刊物回答了这个问题:“我的捐款能带来改变吗??” Marketing staffers write, edit, 拍摄和设计的作品，显示的反应是比一个简单的是更大的. 还有一些故事，比如支持浅滩海洋实验室和东北航道治疗娱乐项目的遗赠, 捐款给保罗学院的一年级学生FIRE项目和田径记忆之路, IMPACT offers proof that every gift matters.这就是为什么营销部门与发展和捐助者关系部门的同事合作，找出能够展示每天支持联合国儿童基金会的捐助者的成果的故事.
In May, Marketing hosted its annual “UNH Day” at the New Hampshire State House. 来自校园的22个项目将UNH带到位于康科德的州首府，展示了该州旗舰研究机构推动花岗岩州经济发展的多种方式，并加强了我们国家领先的生活质量. More than 150 lawmakers and staff attended.
这份高水平的出版物展示了一些研究的影响，这些研究帮助塑造了联合国大学的全国声誉. 第五届年度版报道了许多公共和私营合作伙伴的故事，他们的工作解决了社区和行业中的挑战. 从帮助处境危险的高中生上大学，到支持水产养殖研究的小餐馆老板，再到克服创伤后应激障碍的越战老兵, UNH research is making a difference.
When UNH talks about its research reputation, the hard science is there to back it up: in January 2019, 卡内基高等教育机构分类将该大学列为R1类, 将联合国大学列为全国130所顶尖大学之一，因为它的“研究活动非常活跃”.”
The Research on the Edge advertising campaign, targeted to university peers and other key influencers, 通过提供澳门葡京网赌游戏UNH与众不同的快照和统计数据，继续传播对UNH卓越研究的认识-例如从我们的空间科学中心进行研究的20多颗NASA卫星, and our role in the international goal of mapping the entire seafloor by 2030.
Enhance student success and well-being. Expand academic excellence. Embrace New Hampshire. Build financial strength. These critical areas of concern, set by President James W. Dean, will guide the university’s success today and into the future, 并帮助我们实现在最重要的学术表现衡量标准中跻身全国前25所公立大学的总体愿望.
